The Advertising Show
The Advertising Show
The Advertising Show is America's only weekly national radio program focusing on advertising, marketing and media. Co-hosts Ray Schilens and Brad Forsythe discuss advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Schilens and Forsythe for a lively and informative two-hour live radio program every Sunday from 5-7pm EST.
Station feed:  Created by: Stephanie Ceritelli |
Created on: 05 Oct 2005 Language: English |
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Chief Marketer on Why New York City Is America's Top Brand (18.66MB; download) -- Co-host Brad Forsythe interviews Joseph Perello, CMO for the City of New York. As president and CEO of the New York City Marketing Development Corporation, Joe and his team develop new types of public-private partnerships that use New York City's vast set of resources and its powerful image to generate revenue, support City agencies and promote New York around the world. Prior to joining the City, Joe co-founded the marketing agency Perello Company, which specialized in sports consulting, team and league marketing services, and sponsorship measurement and development. Earlier, Joe served as Vice President of Business Development for the New York Yankees. Previously, Joe served as an executive with David Bowie's internet firm Ultrastar and spent ten years with the affinity credit card issuer MBNA America. As Vice President of Sports Marketing, Joe managed the national marketing efforts for MBNA's Sports Sector and launched the bank's successful NFL Visa card program.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
14-May-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:56 MST
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Slate.com Columnist Gives Report Card on Latest Ads from Dunkin' to VW (18.66MB; download) -- Co-host Brad Forsythe interviews Seth Stevenson, advertising columnist for Slate Magazine. Seth Stevenson is a Contributing Writer at Slate Magazine, where he writes the Ad Report Card column on advertising as well as features on travel, sports, pop culture, and other subjects. Seth was formerly a staff writer at Newsweek. Seths writing has also appeared in the New York Times Magazine, Rolling Stone, New York Magazine, and many other publications.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
7-May-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:50 MST
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Entertainment Journalist Scoops the TV Upfronts & Summer Blockbusters (18.67MB; download) -- Co-host Brad Forsythe interviews Alex Ben Block, Entertainment IndustryJournalist and Author. Block is also a regular panelist for Call Sheet, an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, OUTFOXED: The Inside Story of America's Fourth Television Network, and the global bestseller, The Legend of Bruce Lee.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
30-Apr-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:42 MST
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Visa Exec Explains New Slogan for Why Life Takes Visa (18.67MB; download) -- Co-host Brad Forsythe interviews Susanne Lyons, CMO of Visa USA. Susanne is responsible for all aspects of brand, advertising and marketing services for one of the worlds most successful payments companies, and serves on the companys Executive Management Committee as Chief Marketing Officer. She has held senior marketing and general management roles at some of the largest financial services companies in America.She also served as Chief Marketing Officer for Charles Schwab Co., Inc.In her ten year career at Schwab, she held various marketing and general managementpositions, including Enterprise President of Retail Client Services, where she was responsible for 4000customer service employees.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
23-Apr-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:36 MST
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Author Dispels Myths & Explains Truths About the 50 Plus Market (18.66MB; download) -- Co-host Brad Forsythe interviews Dick Stroud, author of The 50-Plus Market.As founder and managing director of 20plus30, Dick specializes in advising companies how to capture the buying power of 50-plus consumers. Dick is a training course director at the Chartered Institute of Marketing and a visiting lecturer at the London Business School.He hasalso taught at the American University in London and Southampton Business School. The Chartered Institute of Marketing calls Dick the United Kingdom's leading expert on using interactive channels to communicate with the over-50s market. Previously, Stroud had a career with IBM and PA Consultants. His latest book, The 50-Plus Market dispels the myths and explains the truths about marketing to this generation.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
16-Apr-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:29 MST
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Asian Branding Expert on How to Succeed in the Global Market (18.65MB; download) -- Co-host Brad Forsythe interviews Asian branding expert, Jonathan Holburt - CEO of Holburt Consulting. Jonathan has spent 21 years in advertising after a career start as an English teacher in Tokyo. He has worked on such major accounts as Procter Gamble, ATT, Kraft, Hewlett-Packard and Pepsi Foods while at Saatchi Saatchi, Young Rubicam and DDB. A native Californian who graduated from UCLA, Jonathan has spent 19 years in Asia, having lived in Singapore, Hong Kong and Tokyo. He started his marketing consulting company, Holburt Consulting, in June 2005 and has clients in Vietnam, China, Taiwan, Malaysia and Singapore. He has written a novel (which is in the process of being optioned for the movies) and numerous articles for the Asian Wall Street Journal.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
9-Apr-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:23 MST
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Landor New York Director Says Reality Branding Will Set You Apart (18.65MB; download) -- Co-host Brad Forsythe interviews Allen Adamson, Managing Director of the New York office of Landor Associates.Allen has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to healthcare to fashion. Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client side. As Senior Vice President, Group Director at Ammirati Puris and DMBB, his clients included PG, Kraft Foods and MM/Mars. At Lever Brothers, he was Group Product Manager, responsible for a number of major brands. His career began at Ogilvy Mather in 1979.Additionally, he counsels professional organizations on branding. Adamson is sought after as an industry commentator. He has appeared on NBC's Today Show and CNBC and is often quoted in publications such as The Wall Street Journal, Advertising Age and Brandweek.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
2-Apr-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:16 MST
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Wall Street Journal's Ad Columnist Explains Increase in Advertising as Entertainment (18.64MB; download) -- Co-host Brad Forsythe interview Brian Steinberg, the advertising columnist for The Wall Street Journal. Prior to being appointed to his current position in 2003, Mr. Steinberg was a special writer and the media business reporter for Dow Jones Newswires, the Company's realtime, electronic news division. As Newswires' lead media reporter, he covered many subjects and companies and edited The Pitch, a weekly marketing column, which he originated with another reporter in September 1999. Mr. Steinberg joined Newswires in 1997 as a reporter covering the telecommunications industry. Mr. Steinberg was a business reporter and columnist for the Capital in Annapolis, Md., before joining Dow Jones. He has also worked as a news assistant in the Washington bureau of the New York Times and as an editorial assistant for Spy magazine. His freelance articles have appeared in the New York Times, the Washington Post, the San Francisco Chronicle, USA Weekend, Entrepreneur and Entertainment Weekly.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
26-Mar-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:09 MST
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Hilton Hotels Re-Ignites Brand by Advertising Why Travel Should Take You Places (18.65MB; download) -- Co-host Brad Forsythe interviews Jeff Diskin, Senior Vice President of Brand Performance for Hilton Hotels. In his position, Diskin is responsible for providing strategic brand direction for the Hilton full service brand, targeting market share growth, meeting revenue targets, overall brand positioning, brand marketing, and establishing and maintaining brand standards. Prior to his appointment as Senior Vice President, Diskin served as President, Chief Operating Officer Hilton HHonors Worldwide, and was responsible for the worldwide marketing and operations of the award-winning Hilton HHonors hotel guest loyalty program. He joined Hilton Hotels Corporation in 1989 as Manager of Business Programs, and later was promoted to Director of Business Programs for the company. Prior to joining Hilton, Diskin held a variety of account service, customer service, and creative management positions at Marketing Performance Innovation (MPI), a subsidiary of United Airlines.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
19-Mar-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:30:04 MST
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Retail Merchandising Expert Uses New Technologies to Attract Consumers (18.65MB; download) -- Co-host Brad Forsythe interviews Ben Weshler, Founder of Ovation In-Store. Ben Weshler is president and chief executive officer of Ovation In-Store, a leader in the design, development and manufacture of displays and fixtures for retail merchandising environments. Ben founded the company as Display Systems, Inc. (DSI) in 1975 and has since served clients including Kelloggs, LOreal, Kmart, Revlon, Gillette, Reebok, Coca-Cola, Calvin Klein and numerous other major corporations. He has held or filed 15 patents in the display design area and is a former director of the Point of Purchase Advertising Institute.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.
12-Mar-06 4:00 PM
Selected by: Stephanie Ceritelli [ stations ], Mon, 22 May 2006 09:29:56 MST
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