Escalaton Business Podcasts
Escalaton Business Podcasts
podcasts chosen for Escalation Business Consulting
Station feed:  Created by: jean ann van krevelen |
Created on: 27 Apr 2008 Language: English |
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Selecting the Right CPA and Trusted Advisor For Your Profitable Business! - Apr 15,2008 (6.46MB; download) -- How do you choose the right CPA for your business? What experience should you look for? What questions should you ask? How do you judge experience, expertise and results? Andrew Levy, President of Rockridge Financial Services, LLC shares his insights and experience.
Andrew’s company website is www.rockridgefinancial.com Selected by: jean ann van krevelen [ stations ], Sun, 27 Apr 2008 09:16:39 PDT
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Cammie Dunaway, Yahoo’s CMO on Web 2.0 Social Media Marketing (106.66MB; download) -- CEO of PodTech Network, John Furrier interviews Cammie Dunaway the CMO of Yahoo on the topic of Internet Strategy. Web 2.0 Social Media marketing has arrived. Leading marketers are re-engineering their practices to include more online components to reach customers.
Learn from Cammie as she discusses the current Internet marketing approaches that [...] Selected by: jean ann van krevelen [ stations ], Sun, 27 Apr 2008 09:13:35 PDT
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Brain Storm! Business Podcast: Pricing Strategies for Your Product, Sponsored by Online Community Magazines (10.69MB; download) -- In today's Brain Storm! Business Podcast, we will discuss different strategies to determine and implement pricing for your products and services.I first explain the problems I have been (and am continuing to) endure with my USB microphone. Ear pieces move, and despite packing tape, still cause clicking and clacking. Just shoot me now. We discuss the different options in pricing and how pricing is a part of your marketing strategy. Determining your target market and competition (or lack thereof) figure in, as well as segmenting your target markets regarding what they need from you and what they are willing to pay. Thanks to Joel Spolsky and a December 2004 article, we learn a lot about economics and why businesses price the same product different ways. Link to Joel's article is here: http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.htmlWe also discuss real life business examples, including lessons learned on my trip to Six Flags (I learned so much, I should have considered that a business trip).From coupons and rebates to discounts and membership sites, we touch on it all, and if you want to learn more, you'll have to listen to the business podcast! :)Penny Haynes, Online Community Magazines 1st Podcast Publishing [COMMENT] Selected by: jean ann van krevelen [ stations ], Sun, 27 Apr 2008 09:08:27 PDT
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Jeffrey Landers: The Home Office from Hell Cure - Apr 18,2008 (15.82MB; download) -- Author & entrepreneur Jeffrey Landers describes a step-by-step, manageable, daily tasks system to get home-based entrepreneurs onto a schedule that will take you to a whole new level in only 100 days Selected by: jean ann van krevelen [ stations ], Sun, 27 Apr 2008 09:07:01 PDT
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Brain Storm! Business Podcast: Statistics on User-Generated Content and Multimedia, sponsored by 1st Podcast Publishing (9.70MB; download) -- Click here to listen to the podcast. In this week's Brain Storm! Business Podcast, we will discuss statistics related to user-generated content, including multimedia, and its affect on website traffic.I have been researching this information for marketing purposes for my Online Community Magazine software. You should definitely check out a site called eMarketer.com - tons of great information there. I can't afford their paid subscription ($10,000 a year!), but I can afford their free newsletter.I'm going to share the information on which today's business podcast is based in my marketing outline for why end-users should get a column, radio or tv show in an online magazine.
The magazine allows internet users to find your business more
quickly when they search on the internet.
I.
Search engine usage is second only to email when it comes
to the most popular activities performed by Internet users (Pew Internet
study).
II.
Americans conduct more than 4 billion searches each
month.
III.
As more and more U.S. households not only hook up to
the Internet, but go high-speed, their online activities will increase; thus
reducing their exposure to television, print media, and other channels used by
traditional advertisers. http://www.davidwilliams.biz/small-biz-news/2006-01-January.htm
By using audio and video, the site will bring more visitors to the
site â not only as consumers, but as participants!
IV.
Brian Haven, senior analyst with Forrester Research
Inc, says âMore than a third of adults say they view online video at least
monthly; 45 percent of online youth ages 13 to 21 have watched streaming or
downloadable videos in the past month.
And itâs going to get more popular in the next two years.â
V.
Haven also sees video search and niche video providers,
such as sites that cater to online learners, as possible growth areas. http://www.entrepreneur.com/technology/newsandtrends/article168766.html (Nov 2006)
VI.
According to eMarketer, spending on internet video advertising in the U.S. will jump
from $775 million this year to $1.3 billion in 2008. That's an expected
increase of 68 percent.
VII.
In its November 2006 Internet Video report,
eMarketer stated that small and midsize businesses could greatly benefit from
this hot technology. Online video ads are cost-effective to create, and they
can act as marketing materials or even educational tools. It's also easy to
promote them through your existing online marketing
campaigns, and you can give them more visibility through
video search sites.
http://www.entrepreneur.com/magazine/entrepreneur/2007/may/177134.html
People want a
truly interactive experience where they can contribute to the website. This means an increase in web traffic to any
consumer content driven sites.
VIII.
The content consumer becomes the
creator. Led by the companies
that started this revolution â YouTube, MySpace, Facebook, Photobucket and
others â eMarketer estimates that US user-generated content sites will earn $1
billion in 2007 and reach $4.3 billion in ad revenues in 2011.
IX.
On a worldwide basis, user-generated content ad
revenues will rise from $1.6 billion in 2007 to $8.2 billion in 2011.
You can now market your business
products and services in the same level as major conglomerates for only a
nominal fee.
X.
Gone forever are the days in which giant media
conglomerates control the creation, distribution and monetization of
content, says Paul Verna, eMarketer Senior Analyst and the author of the
new report, User-Generated Content: Will Web 2.0 Pay Its Way? The
media companies are still around and still wield considerable clout as a result
of their c Selected by: jean ann van krevelen [ stations ], Sun, 27 Apr 2008 09:05:09 PDT
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1st Business Podcasters: Lamar Morgan - Power Networking (4.33MB; download) -- Click here to listen to the podcast.
In today's business podcast, we interview Lamar Morgan of Power Networking.For more information about Lamar, check out his Squidoo lens athttp://www.squidoo.com/CDMMbut until then, here's some interesting information about networking from Lamar:
Why Engage In Power Networking?
To Expand Your Business Audience
The purpose of power networking
is to connect your business to an ever-expanding network of
opportunities. It's easy to learn. To begin, all you need is to
download the free software from Skype and Unyte.Then, contact CDMM via email at CDMM and request a free consultation. While I believe communication through Skype and Unyte is not only cost-effective but best for demonstration purposes, I am also available at (707)709-8605.
Why Do Power Networking Through CDMM?
To Maximize Your Marketing Effort While Servicing Customers
To create a corporate buzz for your business.To penetrate a niche market.To propagate effective phone and web conferencing.To facilitate accurate business message analysis.To achieve a higher ROI.
Remember to join us at the Online International Podcasting Expo, this April 20-21, 2007. The seminar lineup is 30+ strong so far, with free Pamela Pro from Pamela-Systems to everyone who attends. The weekend will be packed with giveaways from presenters and sponsors, including t-shirts, software, and more, plus a data DVD with all of the event's recordings!Penny Haynes, 1st Podcast Publishing [COMMENT] Selected by: jean ann van krevelen [ stations ], Sun, 27 Apr 2008 09:04:52 PDT
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Third party BlackBerry applications (13.34MB; download) -- Special thanks to Dave Foxx of Foxx On The Run Productions for the theme music and voice overs! Selected by: jean ann van krevelen [ stations ], Sun, 27 Apr 2008 09:01:14 PDT
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